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BRIAN FRANCO

  • linkedin.com/in/brianfrancodfm

CREATIVE DIRECTOR
ART DIRECTOR
SENIOR UI/UX DESIGNER
MASTER  RETOUCHER
PRODUCT PHOTOGRAPHER
SENIOR
WEB + PRINT DESIGNER

SKILLS MATRIX

 

QUALIFICATIONS PROFILE

Brian has 18 years of experience designing for and creating marketing collateral (web/ print/ social media) in the toy, music, entertainment, travel, food, film, fitness, fashion, interior design, fintech, biotech and beauty industries. He is a highly creative, conceptual and versatile graphic designer with extensive experience in multimedia, marketing and print design. Brian has exceptional collaborative and interpersonal skills, and is a dynamic team player with well developed written and verbal communication skills and natural ability. Client relations and negotiations are among Brian's talents as is building and maintaining “win-win” partnerships.  As a Passionate and inventive creator of innovative marketing strategies and campaigns, Brian is accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.  Brian is from the San Francisco Bay Area originally, but now resides in West Hollywood, CA (an incorporated city within Los Angeles). Brian works remote from his home studio / office and is fully equipped to carry out all functions of his job for any client, business, or agency from start-ups to globally recognized corporations.

 

SKILLS + PROFICIENCIES

MAC • Adobe Creative Cloud + Libraries • Photoshop • Illustrator • InDesign • Agile • Acrobat • JIRA • Sketch • Figma

 

Airtable • Miro • Salesforce Page Designer (Staging) and Business Manager • Adobe Premiere Visual Designer • Email Marketing Design (HTML) • Social Media Marketing & Asset Creation (LPs, FB Canvases, Link /Carousel ads, Full platform design) • Digital Photo Retouching / Photography • Website Visual Design (UI/UX) • Logos & Branding /Identity • E-comm/ Web Assets (Display Ads, Banners, Landing Pages) • Print (Packaging & Labels, Brochures, Signage,Billboards) • Light Video Editing + Motion Graphics (Adobe After Effects)

SPECIALTIES

Typography, Digital PhotoRetouching, Mentoring, Conceptualization, Art Direction / Creative Direction, Team Building + Leadership.

 

VACCINATION RECORDS

It is important to note that Brian Franco has been fully vaccinated with part 1 and 2 of the MODERNA VACCINE, as well as his BOOSTER, and you can get his vaccinationrecords by clicking the button below.

       EMPLOYMENT HISTORY

Dermalogica – Unilever Prestigedermalogica.com

Remote Los Angeles, CA (Contract)

June 2022 - July 2022 

Senior Graphic Designer (Web + Print) Execute concepts and designs that tell an impactful campaign/product story, working closely with Global Marketing staff for direction 75% Digital + 25% Print.

  • Translate approved campaign master creative concepts and layouts into various sizes and formats while maintaining the original creative intent.

  • Concept, create and deliver a strong design solution across various branded materials including but not limited to signage, digital assets, video content, brochures, presentations, window graphics and visual merchandising.

  • Maintain and further elevate the brand aesthetic across all print and digital touch-points,

  • including the production of asset guides per launch.

  • Prepare, package and spec files for print/web, working closely with external teams and vendors.

  • Communicate with cross functional departments, including but not limited to the Global Innovation, Global Education, Global Visual Merchandising and US Marketing.

Herman Millerhermanmiller.com / dwr.com
Remote LA - NY

March 2021 – May 2021

 

Production Designer, Website Visual Designer (Contractor | Freelance Designer)

Working with the internal retail and creative departments, I worked in Figma to create mock-ups of modules for HM

PDPs for their new website platform. Using Salesforce’s Page Designer, I would take the modules I designed and

uploaded them to the staging area where I would push each page I designed live.

  • Designed mocks of modules, landing pages, and more in Figma for Creative Team - for new website.

  • Staged modules, collection pages, and other landing pages with Salesforce Page Designer and Business manager.

  • Managed all image collateral, cropped, resized and transported code to staging site to integrate photographyusing Bynder.com (Dam) and Prism.

  • Updated image libraries and thumbnails for all designers.

  • Helped to design and deliver all Design Detail Pages PDP's and Landing pages for UAT testing deadline 4/19.

  • Created dwr.com refresh pages for Herman Miller's Design Within Reach brand website that incorporate new modules and an updated brand look.

  • Worked directly with Art Director, (DWR/HM/HAY) Andrew Avila and Maureen Jansen - Director of Digital (DWR) on migration.

Donna Brann Interiors · donnabranninteriors.com

Scottsdale, Arizona to Los Angeles, CA (Remote)

Jan 2016 - Jan 2022
 

Creative Director (Outsourced)

  • Built Full Website - donnabranninteriors.com

  • Email Blasts - https://shoutout.wix.com/so/abNUXUKMB?languageTag=en#/main

  • Logo Design and all branding.

  • Style Guide for Web and Brand Guide

  • Print - Business Cards, Post Cards, Christmas Cards

  • Product Photography

  • Packaging and Product Development / Manufacturing for Scented Candle

  • Built Donna's branding and business as Creative Director from the ground up.

CiscoCisco.com

June 2020 – August 2020

Digital Retoucher, Digital Production Designer, Visual Designer (Contractor | Freelance Designer)

  • Working with the Art Director and the core creative team at CISCO on a rebranding for the CISCO SECURE both

  • internally and externally. Duties Included:

  • Digital Retouching, Masking and Color Correction, Developing File Naming System on Box to migrate over to

  • Sharepoint and Asset Management.

  • Teaching creative team in online class how to retouch for the specific needs of the rebrand.

  • Production Design.

Deadline Hollywooddeadlinehollywood.com • Los Angeles, CA

Jan 2020 – March 2020

Art Director / Senior Visual Designer (Web + Print) [Temporary Contract]

  • Graphic Designer for the Awardsline Oscars Print Magazine with named credit in the magazine.

  • Web Designer for HOTSPOTS events http://www.hotspots.deadline.com / Created LOGO, and all Branding

  • and Identity for this new series of industry events. Created Brand Guide.

  • Email Designer for all Movie Screenings, Events, Subscriptions.

  • Digital Retouching, color correcting and image manipulation.

Dream Factory Marketingdreamfactorymarketinganddesign.com • Los Angeles, CA

Jan 2004 - Current

Creative Director / Art Director / Senior Visual Designer (Web + Print)

  • Sole proprietor and owner of graphic designand marketing business for full digital + print marketing campaigns, as well as large scale websites (ecommerce, portfolio, and direct response sites that are fully responsive for mobile).

  • You Responsible for hiring in teams of creatives and developers to help execute my concepts and designs on large scale projects as needed.

  • Art direction of photoshoots, styling, retouching, color correcting and light balancing images for client

  • campaigns.

  • Client relations, sales cycles, publicity, team building, project management and budgetary management.

  • Current websites and website clients are as follows: www.dremanabdallah.comwww.katesomerville.com/theclinic / www.drinkcatu.com / www.donnabranninteriors.com / and www.ventureheat.com (VH site in progress – for re-launch November 2019).

Kate Somerville Corp HQwww.katesomerville.com • Beverly Hills, CA

Sept 2017 – Jan 2018

Lead Digital Designer / Visual Designer – UI/UX

  • Lead digital designer responsible for creating all digital assets for corporate.

  • Created landing pages, home pages, website assets, and full email campaigns weekly.

  • Responsible for conceptualizing and executing 2017 Holiday Campaign slated by Michael Sampson as the highest grossing revenue driver for the company they’d ever launched.

  • Ideation and execution of full "micro site" (UI/UX) within main Magento E-commerce website to promote the

  • Kate Somerville Clinic in West Hollywood, CA on little Melrose Ave. This major undertaking utilized all of my

  • skills as an Art Director of all Photography for a three day photo shoot casting four models, Retouching, colorcorrection and light balancing of all image selects, advanced wireframing

  • Animation, video editing, GIF creation, and motion graphics were a weekly requirement.

Capitol Music Groupwww.capitolrecords.com • Hollywood, CA

May 2017 – August 2017 [Contractor]

Art Director / CRM: [Temporary Contract]

  • Worked in digital marketing department at Capitol Records creating email

  • templates with CRM/Salesforce “exact target”.

  • Implemented department process to optimize project efficiency.

  • Created animated GIFs, as well as social media assets almost on a daily basis.

  • Created templates for all of the community managers in charge of sub labels so they could easily and

  • efficiently create emails to promote releases for Motown, Priority Records, Capitol Records, Virgin Records,

  • and the various artists under those labels such as Katy Perry, Ne-Yo, Beck, Rise Against, and more.

The Marketing Armwww.themarketingarm.com (Agency) • Playa Vista, CA

April 2017 – April 2017 

Art Director: [Temporary Contract]

  • Utilized wireframes provided to me by the client (Blue Diamond Almonds) and

  • created Amazon A+ pages and brand pages for Blue Diamond almonds.

  • Also created digital and social media assets for the Mars Corporation, and art directed photoshoots for

  • Snickers and Hunger Bar.

Guthy | Renkerwww.guthy-renker.com • El Segundo, CA

June 2016 – April 2017

Senior Graphic Designer (Web + Print), Visual Designer UI/UX

  • 80/20 split between digital and print design, creating

  • digital and printed marketing collateral for largest revenue generating brands such as Cindy Crawford’s Meaningful

  • Beauty, Jamie Kern Lema / L’Oreal’s IT Cosmetics, Elaine Irwin for Alma Glow, Jane Seymour for Crepe Erase, Lori

  • Loughlin / Lea Thompson / Angie Harmon for LumiPearl, Chaz Dean for Wen Hair Care, and other emerging brands.

  • Created landing pages, home pages, e-comm assets, display ads, and retargeting banners.

  • Worked on updating branding for Meaningful Beauty, IT Cosmetics, Crepe Erase, and Perricone MD.

  • Created style guides, digital decks, icons, vector logos, print ads, billboards, social media assets, full socialplatform design and social campaigns.

  • Created full scale email marketing campaigns for core brands for customer acquisitions and retention.

  • Reported into the VP of Acquisitions weekly, David Burns and dealt with CMO regularly.

Flynt Publicationswww.lfp.com / Retail & Entertainment • Beverly Hills, CA

May 2015 – June 2016

 

Creative Director (Web Designer UI/UX / Senior Graphic Designer) Internet Group:

  • Responsible for all digital and print marketing efforts for the Internet Group while creating and executing digitalmarketing campaigns to cross market all divisions for Larry Flynt’s empire – Retail, Casinos, Internet, and Publishing.

  • Lead all teams of developers, programmers, front-end coders, and sales / marketing teams for the complete re-design of Larry Flynt’s core subscription-based website.

  • Created all affiliate display ads and bi-weekly animated HTML emails, which I also coded and sent to an extensive, international email list generating $50K in digital sales per month.

  • Responsible for digital design and visual assets of all social media platforms and retail store sites.

  • Created new style guides for the company to implement a new 2015 “look and feel” that stretched across alldivisions.

  • Casted talent, Art Directed photo shoots, and executed all marketing collateral both digital and printed forstrategic seasonal marketing campaigns and for new title releases.

  • Designed print ads and print marketing collateral for industry magazines such as XBiz and for AVN, and AEE inLas Vegas.

Bare Escentuals, Inc.www.bareescentuals.com • San Francisco, CA

Oct 2014 to Jan 2015

Sr. Visual Designer / Digital Team

  • In this role I worked in the creative department at corporate headquarters on

  • the digital team under VP Nate Pence and Creative Director Michele Jonsson. Was at the company until it was sold to Shisedo and moved to NYC.

  • Art directed and designed social posts utilizing my own photography throughout the holiday season for various product promotions.

  • Re-designed Bare Minerals social media platforms.

  • Retouched on-figure model photography and product photography.

  • Designed email marketing campaigns, E-com assets, display ads, retargeting ads and formulated strategic campaigns for launch.

S E P H O R Awww.sephora.com • San Francisco, CA

February 2014

Digital Retoucher [Temporary Contract 1 month}

  • On-site at the downtown SF Sephora offices, working directly under Rob Seismsen as a digital retoucher in the art department. I generated marketing materials for use in the Holiday 2014 season. 

SF DIGITAL Studiowww.sfdigitalstudio.com / Photo Studio • SF/ LA, CA

March 2015 – April 2015

Digital Retoucher [Temporary Contract]

  • At this interactive merchandising and photography studio, I retouched all image assets for DOCKERS and LEVI’s accounts. As a digital retoucher I also worked at their studio downtown in the SF

  • financial district by Levi’s Plaza and later working remotely - offsite, as a retoucher on their digital team. Diana Chen is owner and photographer for the studio and Nadia Strasser is the manager.

Fleishman/Hillard for BAYER Campaignwww.fleishmanhillard.com • SF, CA

Jun 2014 - Jul 2014

Digital Retoucher [Temporary Contract]

  • Worked directly with Vivian Hsu, the Manager and Supervisor of Integrated Communications.

  • My role was to work as a freelancer and digitally retouch over twenty images on a BAYER CAMPAIGN where all of the subjects were being recognized for their contributions in designing a life-saving drug in the medical and biotech industries. This was a contract position.

Fitness SFwww.fitnesssf.com • San Francisco, CA

Feb 2014 – Aug 2014

Web Designer / Visual Designer (UI/UX) / Art Director / Branding Consultant

  • Built new responsive website on WordPress. Designed and created entire “look and feel” of the website – functionality and layout – plus ideated and implemented project marketing plan. I worked directly with corporate Director of Marketing Michael Globits and Director of Operations Don Dickerson.

  • Executed three major photo shoots as Art Director with thirteen models.

  • Staffed crew and casted all models and served as liaison between my client, their agents, and the models themselves, negotiating all rates and terms in client contracts.

  • Hired photographer Laryn Perkins and worked with her to implement my creative vision on location.

  • Styled shots, staged locations, and in some cases cooked and styled food for website content as Art Director.

  • Project-managed a full team of web developers and programmers to convert my designs into their new full functioning website for the chain of gyms that now has over eight locations in the SF Bay Area.

Rhythm & Hues Studioswww.randh.com • 2100 E. Grand Avenue, El Segundo, CA 90245

January 2004 - July 2005

Production Assistant

  • PA to a crew of 200 artists in VFX (Trackers, lighters, staff, free-lance animators). Assistant to Betsy Patterson (Staff VFX Producer) -- head of entire production. Film: "Scooby Doo Too" - Warner Bros.

Y Design • 9037 Melrose Avenue, Los Angeles, CA 90069

September 2002 - December 2003

Graphic designer for Packaging / Digital Illustrator

  • GD for Y Design clients that ranged from private companies to large corporations (Warner Bros., Disney, and FOX) working on packaging, marketing materials, clothing graphics, POS displays, etc.

  • Created product design for anything from toys and candy and their models.

  • Character illustration and conceptualization.

  • Vector art, dieline creation and packaging illustration.

  • Created graphics for clothing lines, Broadway show displays, music industry compilation j-cards.

       EDUCATION

Riverside City College • 2000 - 2002

2 year graphic design program for print production, packaging, web graphics, website design, and animation.

        RECOMMENDATIONS / PROFESSIONAL REFERENCES
You can also read reviews of my work by clicking "REVIEWS" at my website.

       
DONNA FEDOR-BRANN  •   donna@donnabranninteriors.com 

Interior Designer and Arizona Business Owner 
I worked on the following for Donna and continue to work with her:

  • Built Entire Website - donnabranninteriors.com

  • Created Email Blasts - https://shoutout.wix.com/so/abNUXUKMB?languageTag=en#/main

  • Logo DesignCreated All Branding and

  • Created Style Guide for Web and Brand Guide

  • Print - Business Cards, Post Cards, Christmas Cards, Stationary, and Candle Packaging

  • Shot and Styled a multitude of Photography for emails, website, social posts, and more.

  • Packaging and Product Development / Manufacturing for Scented Candle

  • Built Donna's branding and business as Creative Director from the ground up.


       DR. JOHN T. DIMOS, PhD  •   jdimos@mac.com

Fountain Therapeutics / Mavericks - Biotech Industry
I worked on the following:

  • Website for Mavericks Capitol

  • Powerpoint / PDF Sales Decks for Mavericks Capitol

  • Powerpoint / PDF Sales Decks and Sales Sheets for Fountain    Therapeutics

  • Logo for his own wine label - Persephone Vineyards and EXPRIMERE.


        MAUREEN JANSEN  •   mjansen@dwr.com
Hiring Manager for Herman Miller / Design Within Reach (My Last NY based Remote Employer) 
Recommendation on Linkedin - Hermanmiller.com/ Dwr.com

  • We communicated via Microsoft Teams daily for video chat - but I also use Zoom and many other forms of video communication to sync up with teams and clients. You will see Maureen Jansen was my last hiring manager below that gave me a recommendation on Linkedin. http://www.linkedin.com/in/brianfrancodfm

        KATHY GONCALVES • kathy.goncalves@adeccona.com

Manager, Adecco Creative & Marketing

Kathy Goncalves was heading up the department at Adeccousa.com that placed me at Hermanmiller.com on temp assignment.

www.linkedin.com/in/kathygoncalves


Adecco USA

adeccousa.com