BRIAN FRANCO
CREATIVE DIRECTOR
ART DIRECTOR
SENIOR DESIGNER
Qualifications Profile
17+ years experience designing for and creating marketing collateral (web/ print/ social media) in the toy, music, entertainment, travel, food, film, fitness, fashion, interior design and beauty industries. Highly creative and versatile graphic designer with extensive experience in multimedia, marketing and print design. Exceptional collaborative and interpersonal skills, dynamic team player with well developed written and verbal communication skill and natural ability. Highly skilled in vendor relations and negotiations; talented at building and maintaining “win-win” partnerships. Passionate and inventive creator of innovative
marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on
working within budget requirements.
Skills + Proficiencies
MAC • Adobe CC + Libraries • Photoshop • Illustrator • InDesign • Agile • Acrobat • JIRA • Sketch • Salesforce Exact Target (CRM)
Email Marketing Design (HTML) • Social Media Marketing & Asset Creation (LPs, FB Canvases, Link / Carousel ads, Full platform design) • Digital Photo Retouching / Photography • Website Visual Design (UI/UX) • Logos & Branding / Identity • Concept Illustrations / Sketching • Art Direction / Creative Direction • Styling Photo Shoots / Food Styling • E-comm/ Web Assets (Display Ads, Banners, Landing Pages) • Print (Packaging & Labels, Brochures, Signage, Billboards) • Light Video Editing + Motion Graphics (Adobe After Effects) • Specialties: Typography, Art Direction, Team Building + Leadership.
Experience
CISCO • cisco.com • San Jose, CA (Remote). June 2020 – August 2020
Digital Retoucher / Digital Production Designer (Consultant)
• Working with the Art Director and the core creative team at CISCO on a rebranding for the CISCO SECURE both internally and externally.
Duties Included: Digital Retouching, Masking and Color Correction, Developing File Naming System on Box to migrate over to Sharepoint and Asset Management. Teaching creative team in online class how to retouch for the specific needs of the rebrand. Production Design.
DEADLINE HOLLYWOOD • deadline.com / pmc.com • Los Angeles, CA Jan 2020 - Current
Art Director : (Digital + Print)
Designer for DEADLINE industry magazine for Print and Online.
Design Industry Print Ads for Events and Sponsors.
Digital Creative for Social and Email Marketing Campaigns.
Digital Email Design
Website Design, Landing Page, Event Site Design
Logos / Branding (ex. www.hotspots.deadline.com)
Photography and Retouching
Digital Asset Management
Dream Factory Marketing • dreamfactorymktg.com • San Francisco, CA Jan 2003 - Current
Creative Director / Sr. Designer : Sole proprietor of own graphic design and marketing business for full web,
print marketing campaigns.
Kate Somerville / www.katesomerville.com / Beverly Hills, CA / Oct 2017 - Jan 2018
Senior Graphic Designer: Lead designer responsible for creating all digital assets from LPs, HPs, Website Assets, Emails, to full clinic "MicroSite", Art Direction of Photography, Retouching, Animation, Video Editing, and concepting for Holiday 2017 Campaign.
Capitol Records / Universal Music Group • www.capitolrecords.com / LA • May 2017 – August 2017
Art Director: Worked in digital marketing department at Capitol Records Tower creating emails in accord withCRM/Salesforce “exact target” parameters, as well as designing/implementing department process to optimize project efficiency. [Contractor]
The Marketing Arm • www.themarketingarm.com / Agency / LA • April 2017 – April 2017 [Contractor]
Art Director: Created Amazon A+ pages and brand pages for Blue Diamond almonds, digital and social media assets for Mars Corporation, and art directed photoshoots for Snickers and Hunger Bar. [Contractor]
Guthy / Renker • www.guthy-renker.com / Direct Response Marketing / LA • June 2016 – April 2017
Senior Graphic Designer (Web + Print) UI/UX: 80% Digital and 20% Print design creating assets and marketing materials that range from responsive (mobile / tablet / desktop) landing pages, e-com assets, display ads, style guides, digital decks, icons, vector logos, ads, billboards, shopping carts, buyflows, social media assets, social platform design and social campaigns as well as email marketing campaigns for core brands such as Cindy Crawford’s Meaningful Beauty, Jamie Kern Lemi / L’Oreal’s IT CosmeticsElaine Irwin for Alma Glow, Jane Seymour for Crepe Erase, Lori Loughlin / Lea Thompson / Angie Harmon for LumiPearl, Chaz Dean for Wen Hair Care and other emerging brands.
Flynt Publications • www.lfp.com / Retail & Entertainment • Beverly Hills, CA • May 2015 – June 2016
Creative Director (Web Designer UI/UX / Senior Graphic Designer) Internet Group: In charge of updating the all of the online collateral for the entire company. Responsible for the digital design and visual assets for all Social Media Platforms and Retail store sites as well. Responsible for re-designing the “look and feel” and new design direction for the entire company to update the brand for both print and web. Created style guides for entire company for new “look and feel” for 2015. Responsible for designing print ads for industry magazines. I also design all affiliate display ads as well as animated emailers on a bi-weekly basis that I code and send out to the current international email list.
Bare Escentuals, Inc. • www.bareescentuals.com • San Francisco, CA Oct 2014 to Jan 2015
Visual Designer / Digital Team: In this role I worked in the creative department at corporate headquarters on the digital team under VP Nate Pence and Creative Director Michele Jonsson. Art directed and designed social posts throughout the holiday season for various product promotions, redesigned Bare Minerals social media platforms, Retouched On-Figure model photography and product photography, designed email marketing campaigns, ecom assets, display ads, and much more.
[ Contractor ]
S E P H O R A Cosmetics • sephora.com • San Francisco, CA February 2014
Digital Retoucher: My role was to work on-site at their downtown San Francisco offices as a digital retoucher in the art department, working on marketing materials for Holiday 2014. I worked directly under Rob Seimsen. This was a contract position. [ Contractor ]
SF DIGITAL Studio • sfdigitalstudio.com / Interactive Photo Studio • SF/ LA, CA March 2015 - April 2015
Digital Photo Retoucher: At the interactive merchandising and photography studio I currently am digitally retouching all their images for the DOCKERS and LEVI’s accounts. As a digital retoucher I have worked at their studio downtown in the financial district of San Francisco by Levi’s Plaza and am currently working remotely offsite as one of the retouchers on their digital team. Diana Chen is owner and Photographer for studio and Nadia Strasser is manager. [ Contractor ]
Fleishman/Hillard for BAYER Campaign • fleishmanhillard.com • SF, CA Jun 2014 - Jul 2014
Digital Retoucher: Worked directly with Vivian Hsu, the Manager and Supervisor of Integrated Communications. My role was to work as a freelancer and digitally retouch over twenty images on a BAYER CAMPAIGN where all of the subjects were being recognized for their contributions in designing a life-saving drug in the medical and biotech industries. This was a contract position. [ Contractor ]
Fitness SF • fitnesssf.com • San Francisco, CA
February 2014 - August 2014
Web Designer / Visual Designer (UI/UX) / Art Director / Branding Consultant: Built new responsive website on WordPress Platform. Responsible for designing and creating the entire “look and feel” of the website, its functionality, layout, and marketing campaign behind the entire project. I worked directly with the Director of Marketing, Michael Globits, and the Director of Operations, Don Dickerson for the entire chain of gyms. I executed three major photo shoots as Art Director, staffed and hand picked all thirteen models and served as liaison between my client and their agents, the models themselves and negotiated all of their rates and terms in their contracts for the client. I hired the photographer, Laryn Perkins, and worked with her as she executed my overall creative vision for all of the website’s marketing materials on location. I then took her photography and digitally retouched over thirty-nine slider images for shots that I styled, staged, and in some cases cooked food and styled the food for. Project managed an entire team of web developers and programmers to convert my designs for the site. [Long term Contractor]
Rhythm & Hues Studios • 2100 E. Grand Avenue, El Segundo, CA 90245
January 2004 - July 2005
Production Assistant to a crew of 200 artists in VFX (Trackers, lighters, staff, free-lance animators). Assistant to Betsy
Patterson (Staff VFX Producer) -- head of entire production. Film: "Scooby Doo Too" - Warner Bros.
Y Design • 9037 Melrose Avenue, Los Angeles, CA 90069
September 2002 - December 2003
Graphic designer: GD for Y Design clients that ranged from private companies to large corporations (Warner Bros.,
Disney, and FOX) working on packaging, marketing materials, clothing graphics, POS displays, etc.
• Created product design for anything from toys and candy and their models.
• Character illustration and conceptualization.
• Vector art illustration.
• Created graphics for clothing lines, Broadway show displays, music industry compilation j-cards.
Education
Riverside City College • 2000 - 2002
2 year graphic design program for print production, packaging, web graphics, website design, and animation.
References: Upon request