PAYMENT TERMS

  • 50% Upfront for all work ordered as retainer.

  • 25% 2nd Installment payment on benchmark date connected to delivery of grouping of assets or pages.

  • 25% 3rd Installment payment before work order completed and to transfer all deliverable files to client.

  • We will sign a "Work for Hire" agreement with scope of work, payment details, delivery dates, and responsibilities.

  • I will invoice you for every installment payment from my website invoicing system and there will be a backup email sent from my email address / Quickbooks.

  • PHOTOSHOOTS:  An additional 50% for the shoot production total will be added.

 
 
 

From:

$7500

CUSTOM WEBSITE PKG 1

STARTER PORTFOLIO SITE

Flat for Visual Design and building out a full 6 page site's functionality (UI/UX).  No Shopping Cart. (For Desktop, Tablet, Mobile with Booking Capability like donnabranninteriors.com )

I use tested best practices for high conversion that utilize Direct Response principles applied and proven while working at companies like Bare Escentuals and Guthy-Renker (on their various websites and brands).

Copywriting Included - Proofreading and SEO Rich copy. You would have to provide info. We would rewrite so SEO RICH for each section of the site.

*My copy writer would take your initial copy doc and check for proper grammatical usage, correct spelling, and arrange content, if necessary, in a way that could better express ideas to make content more easily understood for the consumer to sell services.

  • Creative Direction / Art Direction

  • Project Management

  • SEO Integration

  • Google Analytics Integration

  • 2 Copy Revisions per page (if needed).

  • Digital Retouching Included.

  • 8 Photos Included either stock or original. (Photoshoot cost not included and TBD based on needs of company.)

  • Website will be for all devices.

  • Client pays for wix.com service that is approx $39/mo or $49/mo. - I set up absolutely everything on the platform for you.

  • Comes with 4 hours of consulting for you to use the VERY "user-friendly" back end so you can change out pics and copy if needed.

 

Delivery time: 45days for a Wix Site

Maintenance will be through me only.

From:

$18K - $20K

CUSTOM WEBSITE PKG 2

SUPER CUSTOM WIX SITE WITH BOOKING + PAYMENT FEATURES

Larger sites that are 7-10 pages that include a checkout and/or a store.

Copywriting Included - Proofreading and SEO Rich copy. You would have to provide info. We would rewrite so SEO RICH for each section of the site.

*My copywriter would take your initial copy doc and check for proper grammatical usage, correct spelling, and arrange content, if necessary, in a way that could better express ideas to make content more easily understood for the consumer to sell services.

  • Creative Direction / Art Direction

  • Project Management

  • SEO Integration

  • Google Analytics Integration

  • 2 Copy Revisions per page (if needed).

  • Digital Retouching Included.

  • 15 Photos Included either stock or original. (Photoshoot cost not included and TBD based on needs of company.)

  • Website will be for all devices.

  • IF APPLICABLE:  Client pays for wix.com service that is approx $39/mo or $49/mo. - I set up absolutely everything on the platform for you. You can buy month to month , or 2, and 3 year packages.

  • Comes with 4 hours of consulting for you to use the VERY "user-friendly" back end so you can change out pics and copy if needed.

  • Branding not included but can be added - see additional costs for logos, style guides / brand guides - below.

Delivery time: 60 days for a Wix Site - 125 days for custom coded.

Site Maintenance will be through my company.  And I would direct my outside dev team depending on how things are structured for the long term (if we even use them).

From:

$27K - $35K

CUSTOM WEBSITE PKG 3

ADVANCED CUSTOM CODED SITE

A 10 - 25 page site with more advanced booking tools for hotels, cruises, trips / travel, e-com, tourism sites, fashion, food, and other agencies.

 

I work with my outside dev team who have worked with APPLE, GOOGLE, IBM, CISCO, MICROSOFT and DELL - or I work with the Client's developers to do this and we build out on Magento (very complicated site functionality) or WordPress / WooCommerce or possibly even Shopify or a combination of two platforms - OR even on their proprietary platform.  If the site is WIX -- I create everything alone and customize the platform to fit the client's business objectives and customize using Corvid. If you need to expand your site or make changes and it is outside of the project work scope agreed upon in the "Work For Hire" agreement - I revert to my hourly rate OR create a new package to start on as a new project.

Copywriting Included - Proofreading and SEO Rich copy. You would have to provide info. We would rewrite so SEO RICH for each section of the site.

*My copywriter would take your initial copy doc and check for proper grammatical usage, correct spelling, and arrange content, if necessary, in a way that could better express ideas to make content more easily understood for the consumer to sell services.

  • Creative Direction / Art Direction

  • Project Management 

  • SEO Integration

  • Google Analytics Integration

  • 2 Copy Revisions per page (if needed).

  • Digital Retouching Included.

  • 15 Photos Included either stock or original. (Photoshoot cost not included and TBD based on needs of company.)

  • Website will be for all devices.

  • IF APPLICABLE:  Client pays for wix.com service that is approx $39/mo or $49/mo. - I set up absolutely everything on the platform for you.

  • Comes with 8 hours of consulting for you to use the VERY "user-friendly" back end so you can change out pics and copy if needed.

  • Branding not included but can be added - see additional costs for logos, style guides / brand guides - below.

 

Delivery time: 125 days with custom coding / development and testing.

Site Maintenance will be through my company.  And I would direct my outside dev team depending on how things are structured for the long term (if we even use them).

Logos:

$2000

BRANDING + IDENTITY

CUSTOM LOGOS AND FULL BRAND GUIDES - STYLE GUIDES

Time for Completion: 2.5 weeks (pending approval process and revisions)

CLIENT gets 3 directions (3 logo comps in black and white). Any logo seen in black and white and recognizable to anyone in any format (stacked / horizontal / icon) is a viable logo.
 

You choose one logo and you get 2 revisions (not "re-dos" just small alterations to the logo).
 

The logo you choose will be taken to completion and you will have 2 choices on color palette to choose from on the logo of your choice.
 

Once you choose the final colorized logo I will finalize the job by prepping all files for delivery.

You retain all flattened files (no layered work comps / mechanicals) - and I will deliver a black, white, and colorized logo to specification and it will be received in hi-res format (additionally on a transparent background so you can use over any surface, texture, or image of your choosing). All files will be prepared with the fact that you will be using the logo for print, web, and broadcast marketing. At this point the final installment of 25% will be made to complete the entire payment for the logo.

  • You will receive:

    • LOGO

    • ICON

    • Digital Mockup in PDF format.

BRAND GUIDES (STYLE GUIDES)

$2500 + 14 DAYS Turn Around for Completion

This is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it's a reference tool that helps maintain consistency in what a brand looks, feels and sounds like.

Per Channel:

$250

SOCIAL MEDIA PLATFORM DESIGN

CUSTOM PLATFORM DESIGN + SET UP

• FACEBOOK BUSINESS 

• INSTAGRAM

• YOUTUBE

• TWITTER

 

What you get:

Configuration of each platform ordered.

Profile pic design.

Timeline Cover Image design.

*This is not "Social Media Management".  IF you would like this service, let us know and we can custom create something for your business.

Per Channel - Per Month:

$500

SOCIAL MEDIA ANALYTICS

Monthly Post Performance with Ad Spend of $1000

• FACEBOOK BUSINESS 

• INSTAGRAM

• YOUTUBE

• TWITTER

 

What we can report on:

  • Total clicks on the post

  • Total reach of the post

  • Total impressions (or times a given post or story has been seen)

  • For most platforms: Total video views (3s or longer in duration), watch time and retention rate

  • Total engagement (likes, comments, reactions, shares)

  • Engagement rate

  • Audience demographic

  • Organic performance (if we are also running ads on the post)

 

 

 

Per Channel - Per Month:

$650

GOOGLE ADWORDS TARGETED ADS

Monthly Campaign Reporting with Ad Spend of $500

What we can do:

  • Can amplify height of ranking in search engines and reach people searching for specific and extremely applicable keywords or phrases, etc. 

  • This also involves SEO which is set up based on site content, following the structural categories closely.

 

 

 

From:

$1000

FB + IG TARGETED ADS + CAMPAIGN

Monthly Campaign + Reporting with Ad Spend of $1000

What we can do:

​​​​

  • We can create a Facebook pixel which will re-target people who have visited your page, engaged with you on social media, etc.

 

  • Audiences - Can create custom audiences and test them against one another

 

  • Can test many things - 

    • Placement on the platform

    • Platform

    • Cost per action

 

  • Can create targeted ads for any of the following objectives:

    • Clickthroughs to site

    • Lead generation (such as emails for direct mailings)

    • Clickthroughs to a survey or other page, such as Yelp

    • Page likes (Facebook)

    • Amplifying a native post on either FB or IG

 

    There are some other objectives available, but I don’t think they apply

   

What’s needed to properly A/B/multivariate test:

  • 2-4 versions of the creative, off the bat, so we can test them

 

 

 

From:

$2700

EMAIL CAMPAIGN DESIGN + ANALYTICS

Monthly Scheduled MailChimp Email Campaign with Social

What you will get:

​​

*All-in budget for 1 month promo.

  • 12 Email Creatives - 2 different types of emails to A/B Test

  • 12 Supplementary 1:1 Posts to re-use from email creative for Instagram

  • 3 emails launched per week

  • 2 Revs per email if needed

  • We will be re-using copy from your website or we can create custom copy for specific needs.

What we can report on:

  • A/B testing for subject line

  • Open rates

  • CTR (clickthrough rate)

  • How many people are ultimately reaching the site via email marketing (creating a bit.ly or other tracking link)

 

EoM report email campaign outreach vs. site traffic growth.

By creating a traffic link and employing Google Analytics, we can track exactly how many people are reaching the site via email marketing.

  • Can also use Mailchimp analytics

 

Cost of MailChimp Account is charged back to Client or purchased with Client CC.

Estimate is $45/mo. but it depends on how big your email list is and how many emails are deployed per month.

 

 

 

WEBSITE ANALYTICS

Optimizing the core business website through data gathered.

When we learn there are changes that should be made from the data of other analytics, we will make changes to the core website to help further optimize using:

  • Using Google Analytics, I can report on just about anything re: user behavior. Ex:

  • Total impressions, total views, total uniques

  • Time spent on site

  • Pathway taken through site

  • Retention and eventual dropoff

  • Demo, geo of visitors

From:

$2500

DIGITAL POWERPOINT SALES DECKS

Standard Brand-Focused Marketing Collateral for Every Business.

What you will get:

  • 16 pages (but can do more for a reconfigured pricing).

  • Custom Theme - that matches company branding.

  • Proofreading if needed. Client provides copy.

  • Will provide .PDF and .PPTX doc for delivery.

  • Will create live text fields incase their needs to be alterations.

  • Custom Vector Graphics.

  • Digital Retouching if Needed.

  • 8 Stock Photos

Can provide sample upon request.

 

From:

$3250

PRINTED CATALOGUES + BOOKLETS

Standard Brand-Focused Marketing Collateral for Every Business.

What you will get:

  • CMYK Conversion for all images

  • Retouching if necessary for Before & After images

  • InDesign Booklet Set Up for Printer

  • InDesign Layout For 16 Facing Pages

  • Cover design  (2 Mock-ups to choose from) 3 revisions for this if necessary.

  • Back Cover design (Will match chosen front cover) 3 revisions for this if necessary. 

  • Client Provides all high res images (300dpi) unless otherwise negotiated where the imagery is bought as stock photo or we do a photoshoot.

  • 8 hours consultation - Client, Printer and Press Checks.

  • Client covers all printing costs. I have a printer that can get this done who is very good and reliable. They will even mail out the printed booklets and distribute them to your mailing lists.

 

*Additional Professional Copywriting / Proofreading

  1. My copy writer would take your initial copy doc and check for proper grammatical usage, correct spelling, and arrange content, if necessary, in a way that could better express ideas to make content more easily understood for the consumer to sell services.

  2. (2) Copy Revisions per page (if needed).

 

Hourly Rate:

$110

CREATIVE + BUSINESS CONSULTING

From an 18 year Career in Design

Creative Director - Art Director - Senior Designer

Brian is a Senior Graphic Designer/AD/CD with 18 years of experience creating websites (UI), buy flows (UI/UX), social media assets and platform design, email campaigns (static and animated), retargeting banners, and print for publication.

He specializes in branding, product / food photography, digital retouching, typography, iconography, art direction and creative direction. Brian uses Adobe's entire Creative Cloud suite working within CC Libraries and JIRA as a project management system. Brian also is familiar with Agile methodology and working within an agile framework in scrum teams in addition to knowing CRM tools like Salesforce "exact target" to create emails, and customized email templates for any business.  Brian also has a rich history of working in Direct Response and uses DR Principles for email marketing  and websites to increase organic traffic for each site, increase click through rate for email marketing, and grow sales through higher conversion. 

Most recently, Brian has worked on projects as Art Director for Capitol Records / UMG as well as Art Director for themarketingarm.com working on Snickers/ Mars Corp, Blue Diamond Almonds / Amazon.  Other noteworthy projects: Ne-Yo, Rise Against, JADAGRACE, Katy Perry, Capitol Records, Motown Records, Astralwerks, Virgin Records, and Priority Records, Brian has also worked on projects for Cindy Crawford (Meaningful Beauty), Elaine Irwin (Amla Glow), Jane Seymour (Crepe Erase), Lea Thompson/ Angie Harmon (LumiPearl), and companies like Bare Escentuals, Sephora, Levi's / Dockers, Fleishman / Hillard (Bayer), and Women’s Wear Daily.

 

Brian delivers dynamic, high quality graphics and engaging web UI that have proven to increase conversion rates and organic website traffic resulting in sales growth, and lasting consumer relationships.

 

 
 
 

LOCATION

LOST ANGELES, CA

CONTACT

CALL US

GET A QUOTE

EMAIL

 

PRIVACY POLICY

TERMS OF SERVICE

PHOTOGRAPHY

by Brian Franco

 

AFFILIATIONS

We are a member of AIGA.org and FreelancersUnion.org.

SOCIAL MEDIA

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