Video is a great value add for your website, emails, and social media. Some people are afraid of it, some people are bewildered by it, and some people feel like they need some crazy $Million dollar budget to create a dope ad for their business!
WHY LIVE IN FEAR OF VIDEO WHEN WE CAN MAKE IT FOR YOU!?!?!? DUH.
Seriously, it's about using your OWN iPhone or smartphone, or tablet and - using it to your advantage like I had my client, Donna Fedor-Brann do for HER video!
I showed her how to shoot.
Told her what aspect ratio to shoot at.
Had her keep things short and sweet.
Watch the lighting and make sure to either film outside in daylight or inside in lighting that is even and filled all around her - so as not to pick up on any hard shadows.
And just reminded her to have fun and SHOW ALL THE FABULOUS ENERGY that she really has - as if we were kibitzing on the phone or something (she's like my favorite client) haha.
Eventually, after a few tries, Donna followed all those steps - NO FEAR! It was awesome.
Out of 8 takes I chose three of the best, and then edited in places where she either stumbled on words, forgot to say something, lost energy, or I felt like she did better somewhere in another take so I borrowed from the other footage. Watch it below!
Donna did an excellent job connecting with her viewer, showing her passion for her beliefs about interior design and definitely emotionally connects with the view, in just a few takes with not much effort at all! She also just used her phone, and designed the background (like I suggested) that would also serve as her set - which shows off her amazing design skill that she's trying to sell in he first place (at donnabranninteriors.com - I desined her website too! HAHA!)
If you DON'T have video at your site yet - YOU REALLY SHOULD GET ON THAT! Lolz. No really...and here's why...
46% of users act after viewing an ad.
Marketers who use video grow revenue 49% faster than non-video users.
Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Social video generates 12 times more shares than text and images combined.
Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).
[NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.
Video drives a 157% increase in organic traffic from SERP (Search Engine Related Pages).
Videos up to 2 minutes long get the most engagement.
85% of Facebook videos are watched without sound.
Video on a landing page can increase conversions by 80% or more.
Native videos on Facebook have 10 times higher reach compared to YouTube links. Want even greater reach? Advertising on the display network is phenomenal for reaching new prospects affordably, and tools like our free Smart Ads Creator make it easier than ever.
The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
An initial email with a video receives an increase click-through rate by 96%.
Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).
Video attracts two to three times as many monthly visitors.
Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
Combining video with full-page ads boosts engagement by 22 percent.
Let me know if I can cut some video for you to help you expand your business, and make your website more engaging, more personalized, more dynamic -- and MAKE IT MORE LIKELY TO CONVERT!!!! $$$$. Email me at firstname.lastname@example.org today!