Services FOR YOUR BUSINESS
WEBSITES: How much do websites cost? How long do they take to build?
Pricing?
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Using Google Analytics, I can report on just about anything re: user behavior. Ex:
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Total impressions, total views, total uniques
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Time spent on site
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Pathway taken through site
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Retention and eventual dropoff
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Demo, geo of visitors
BRANDING: How much do logos cost? Do you create Brand Guides? How long do they take to create?
Logos:
COPYWRITING: Do you write copy? How much does copy cost?
Absolutely. Copywriting is typicically included in the cost of Website Design, email marketing, and social media asset creation and promotion.
PHOTOGRAPHY and Video: Do you shoot custom images / video for your websites?
i myself shoot product photography. I can shoot with a pro camera for projects with larger budgets where we use studio lighting, models, and dress sets...
ANALYTICS: Do you provide analytics for your social media and email marketing campaigns?
Yes. We do this as a part of a package deal in some cases and in some cases it comes a la cart. We run analytics on all campaigns every week and discuss reports every two weeks to summarize the data, what worked, what didn't, and how we can apply those learnings to the next month to drive traffic from Social Media or from an Email to your core website for high conversion, engagement, and CTR.
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Total clicks on the post
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Total reach of the post
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Total impressions (or times a given post or story has been seen)
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For most platforms: Total video views (3s or longer in duration), watch time and retention rate
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Total engagement (likes, comments, reactions, shares)
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Engagement rate
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Audience demographic
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Organic performance (if we are also running ads on the post)
SOCIAL MEDIA: Do you set up social accounts? Do you run social media campaigns? Or do you just create social media assets (video, static images, and GIFS)?
EMAIL MARKETING: Do you run email marketing campaigns?
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12 Email Creatives - 2 different types of emails to A/B Test -
12 Supplementary 1:1 Posts to re-use from email creative for Instagram -
3 emails launched per week -
2 Revs per email if needed -
Re-using copy from website
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A/B testing for subject line
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Open rates
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CTR (clickthrough rate)
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How many people are ultimately reaching the site via email marketing (creating a bit.ly or other tracking link)
18 Years OF EXPERIENCE IN DESIGN
Brian is a Senior Graphic Designer/AD/CD with 18 years of experience creating websites (UI), buy flows (UI/UX), social media assets and platform design, email campaigns (static and animated), retargeting banners, and print for publication.
He specializes in branding, product / food photography, digital retouching, typography, iconography, art direction and creative direction. Brian uses Adobe's entire Creative Cloud suite working within CC Libraries and JIRA as a project management system. Brian also is familiar with Agile methodology and working within an agile framework in scrum teams in addition to knowing CRM tools like Salesforce "exact target" to create emails, and customized email templates for any business. Brian also has a rich history of working in Direct Response and uses DR Principles for email marketing and websites to increase organic traffic for each site, increase click through rate for email marketing, and grow sales through higher conversion.
Most recently, Brian has worked on projects as Art Director for Capitol Records / UMG as well as Art Director for themarketingarm.com working on Snickers/ Mars Corp, Blue Diamond Almonds / Amazon. Other noteworthy projects: Ne-Yo, Rise Against, JADAGRACE, Katy Perry, Capitol Records, Motown Records, Astralwerks, Virgin Records, and Priority Records, Brian has also worked on projects for Cindy Crawford (Meaningful Beauty), Elaine Irwin (Amla Glow), Jane Seymour (Crepe Erase), Lea Thompson/ Angie Harmon (LumiPearl), and companies like Bare Escentuals, Sephora, Levi's / Dockers, Fleishman / Hillard (Bayer), and Women’s Wear Daily.
Brian delivers dynamic, high quality graphics and engaging web UI that have proven to increase conversion rates and organic website traffic resulting in sales growth, and lasting consumer relationships.
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